A resposta de Stephen Baker e Heather Green, na BusinessWeek Online, é sim: Social Media Will Change Your Business.
Uma pequena citação:
“Blogs were the heart of the story in 2005. But they’re just one of the tools millions can use today to lift their voices in electronic communities and create their own media. Social networks like Facebook and MySpace, video sites like YouTube, mini blog engines like Twitter – they’ve all emerged in the last three years, and all are nourished by users. Social Media: It’s clunkier language than blogs, but we’re not putting it on the cover anyway. We’re just fixing it…”
Via Social Media.