A Online Journalism Review acrescenta em sua equipe dois nomes de peso assinando uma coluna a partir dessa semana: Nora Paul, da Universidade de Minnesota, e Laura Rual, professora na Universidade da Carolina do Norte. O objetivo principal da coluna é analisar estudos de como os leitores utilizam as interfaces noticiosas. Seus artigos ajudarão os produtores e editores de notícias a escolherem as melhores maneiras de empacotar suas informações, aumentando o tráfego e influência do site.

“For the past ten years the features on news websites have evolved and expanded. Thanks to software developments like SoundSlides audio slideshows have proliferated on news sites, expanding experimentation with “multimedia.” The “We Media” mantra has given rise to collaborative community reported news both within and outside mainstream news organizations. RSS feeds have changed the notion of mass product distribution to personalized news channel delivery. The aggregation of news stories on a given topic coupled with additional information (along the lines of Seattle P-I’s Transportation page or Lawrence Journal-World’s Legislation page) is moving news websites away from “your daily newspaper on the computer screen” to a valuable aggregation of community information.”

Via Cyberjournalist / OJR.

Alberto Marques.